For this week's set of interview requirements, I tried to arrange meetings with high-level decision makers at UF. The ones that I reach out to said that they either could not meet with this week, or did not reply to me email. Instead, I chose to interview 3 more students again of different demographics. I interviewed 1 grad student, 1 PhD student, and 1 undergrad... All that either know or found in my search for interviewers at Marston Basement.
Alternative Evaluation
For the students individually, their alternative option is to check their Scantron test answers either with a professor/TA or by checking online with an answer key once released. Both of these methods take time and effort which can be saved by an instant feedback loop following completion of a Scantron test.
How/Where do they buy?
There are no purchases at the student level for a feedback loop. In order to incorporate this idea into schools and universities, it is necessary to talk to high-level decision makers that decide on the hardware that is used for classes. My prediction is that high-level decision makers are approached by salesman of Scantron-like companies for implementation of their system. Alternatively, an online store could be an option.
Post-purchase evaluation
What matters most at the student level is that the feedback loop provides their answer breakdown immediately and accurately. At the University level, who is the main customer, what matters is the feedback loop's overall effect on class performance. If the University sees that the implementation improves student and teacher engagement within classes, then the University will see the purchase as a good investment
Report the findings/Draw Conclusions
Since I could not conduct any interviews with my main customer, I approached the interviews discussing how Universities would see value in my product idea. Each student at each demographic level agreed with my findings listed above. Through my rounds of interviews, I've came to the conclusion that the feedback loop needs to be as immediate and accurate as possible in providing answer breakdowns to students in order to have value. In the future, I will try again to arrange meetings with high-level decision makers at UF to gain more insight.
29A – Venture Concept
Venture Opportunity Opportunity Every year there are a few hundred thousand students that take standardized tests such as the GRE/GMAT/...
I find these assignments more challenging than ones like the reflections. However, knowing your buyer behavior is essential for a successful business model. Evaluating customer’s alternative was a beneficial idea. I hadn’t thought of that aspect until this assignment, but it seems like an important part of a business model to consider. The post-purchase evaluation was slightly confusing to me.
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Ray -
ReplyDeleteI found your findings to be accurate, with respect to my own experience with Scantron exams. I never understood how something that makes grading so simple, would still take so long to grade. I definitely see the need for this feedback loop. It would save administrators time and students would save anxiety waiting for their exam results. I'm honestly surprised that there hasn't been a solution to this problem yet, but I think your interviews prove that your opportunity is there.
Ray,
ReplyDeleteI found your analysis of the buyer behavior was very accurate based on the fact you were not able to interview customers that would buy directly. I think your idea of immediate feedback would really help push the university to buy your product, students like when they do not have to wait for things. If the data provided is both quick and accurate, I think it would be a no-brainer for the University to purchase. This feedback system could seriously benefit both students and the University, Great Job!